Tuesday, August 31, 2010

Custom T Shirts NYC vs. “The Grim Reaper”

We are all familiar with the myth of the Grim Reaper. But, did you know that he actually exists in the business world? The Grim Reaper is, in fact, the destroyer of businesses. His presence is mainly felt though the lack of organizational skills, poor company image and the surrounding aura of defeat.

My name is Steve Nicholson, founder and president of A Pro Image, a full factory, screen-printing facility based out of the New York, New Jersey area. We provide Custom printed t-shirts and promotional products direct to the industry and general public.

Over the years, I have experienced the realities of the business world. At the age of 14, I was a part-time stock boy for a sporting goods store, that had locations in the NYC / NJ Tri state area. By the time I reached 23 years old, I became the vice president and manager in charge of operations for this company.

My promotion was based largely on my efforts in increasing annual sales at the base location, from $250,000 to more than $1.3 million in a three years period acting as floor manager and purchaser for the two separate divisions of the company. Granted, these are small numbers by today's standards; but the result speaks for it's self. Over the past 25 years I have turned various business and entities into profit making ventures.

During this segment I will be commenting on our mutual enemy: the Grim Reaper. Here are three key questions you need to address regarding this issue:

1. Do your employees arbitrarily wear anything they want to work?
2. Can the customer in a crowded environment determine at a quick glance your sales staff from the customers in your place of business?
3. Do your sales people close 85% of their potential sales?

T Shirt Printing New York:
One of the most important roles a sales person or employee has, is in representing the company. Providing them with clean professional attire with the company name or logo is often over looked, especially with some small business. Custom printed t shirts or embroidery in most cases is the way to go. Creating what I have coined, the walking billboard effect. If you think this is a joke, than the Grim Reaper has already gotten you and the only one laughing is going to be your competition, skipping his way to the bank.

Lets talk numbers, suppose youʼre starting your peak season where most of the money will be made. You have 25 customers in store or shop with perhaps 5 employees answering questions or writing up sales. Lets break it down this way. Three of the employees are young and just starting out, maybe early twenties. The male always wanted to be a rock roll star so he wears a Rolling Stones t-shirt because he loves the Stones. A young lady wears a shirt or sweater with images of cats all over it because she has seven cats named after the seven dwarfs and so on, get the picture? None of which is relevant to your needs as the manager or business owner.

Now back to the customer, if he or she perceives that there is only one or two employees on hand their thinking is that the ratio is or 25-2. The Customers lose interest AND JUST WALKS OUT, END OF STORY. Lost sales, plain and simply. If the customers were there to see the five uniformed employees addressing the situation they would be more inclined in thinking that they have come to the right place.

In conclusion, you may say to your self this means nothing to me because we have shirt or promotional accessories. Wrong answer, you have to say to yourself do we the right apparel, is the color pleasing to the eye are the customers getting the right message, is our logo or reproduction of our logo the best that it could be? Is the service and quality cost effect for our needs? Do the employees have a clean or fresh shirt for every day wear? Or are they wearing the same shirt 3 days in a row because they only do wash once a week or only the weekends?

If I have touched base on anything that could be of help, please let me know. Visit our website at www.123customprint.com, where we take the above mentioned very seriously.

Good luck, Stevens George Nicholson


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